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Buzzfeed's Jonathan Perelman On How To Create Content That Gets Read And Shared Online


Getting your voice heard online often feels like trying to talk in a crowded room. So how do you rise about the noise?

Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed, breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States).

His advice? Respect the platform you’re using (e.g. Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is “genuine, authentic, and meaningful.”

 

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Turning Pro by Stephen Pressfield.jpgTurning Pro: Tap Your Inner Power and Create Your Life's Work.

by Steven Pressfield

Turning Pro navigates the passage from the amateur life to a professional practice. "You don't need to take a course or buy a product. All you have to do is change your mind." When we turn pro, we give up a life that we may have become extremely comfortable with.

What we get when we turn pro is we find our power. We find our will and our voice and we find our self-respect.

 

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