Getting your voice heard online often feels like trying to talk in a crowded room. So how do you rise about the noise?
Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed, breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States).
His advice? Respect the platform you’re using (e.g. Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is “genuine, authentic, and meaningful.”
Spotlight book of the month
by Daymond John
If you are a fan of great stories about how entrepreneurs have risen from humble beginnings to start successful businesses from scratch, The Power of Broke is a must read.
Shark Tank star and Fubu Founder, Daymond John embodies this in true form through his origin story and inspiring rise to fame narrated within The Power of Broke.
This motivating business book will give you a boost, and help you scrape, hustle and dream your way to the top.
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